About Farrukh
UX Engineer.
Workspace Intelligence Editor.
For 12 years I've lived at the intersection of code and design, building digital products for startups and enterprises across the US, UK, and Europe.
I've always been obsessed with how things work — on screen and off it. That obsession led me to UX engineering: a discipline where you design the experience andbuild the implementation. No handoff friction. No "that's not how Figma works." Just great products, shipped.
Currently I'm Senior Design Engineer at Insphere AI (AI product design & frontend) and UX Delivery Lead at ReloadUX (cross-functional delivery). I also do select freelance engagements through Upwork and direct clients.
My work spans healthcare, fintech, e-learning, real estate, gaming, and AI. I've shipped 50+ products, built 4 design systems, presented to 15+ VCs, and helped a prayer app improve daily user habits by 37%.
Experience
Work History
Insphere AI
- ▸Designed UX/UI for the Insphere AI platform — 20% increase in user engagement
- ▸Spearheaded AI tool integration into design workflows: 50% faster iteration cycles
- ▸Reduced page load times by 30% through component optimisation and code-splitting
ReloadUX
- ▸Led cross-functional teams delivering UX across 6+ concurrent product lines
- ▸Established design systems, documentation standards, and review processes
- ▸Mentored junior designers, improving team output quality and speed by 40%
Tkxel
- ▸Led development of 15+ B2B and B2C products across healthcare, fintech, e-learning, and real estate
- ▸Built 4 design systems improving team consistency across 5+ product lines
- ▸Conducted 7 Figma workshops for design and development teams
Nitro League
- ▸Designed website and product that secured $5M funding from 15 venture firms
- ▸Created immersive metaverse experience: virtual land sales and blockchain racing at its core
- ▸Led 3 moderated usability testing sessions, iterating the NFT marketplace flow
Objectified Soft Inc.
- ▸Developed IoT software for agricultural machinery — 67% improvement in crop yield
- ▸Designed and managed 14 agriculture industry websites for clients across Pakistan
Teaching & Speaking
Community & Education
GCU Lahore — UI/UX Seminar
Presented “UI/UX for Engineering Students” at Government College University Lahore — a career guidance seminar for final-year computer science students on entering the design industry.
Figma Workshops at Tkxel
Ran 7 hands-on Figma workshops for design and development teams — covering component architecture, auto-layout, design tokens, and bridging the design-to-code gap.
Education
Academic Background
University of the Punjab
Bachelor's Degree · Lahore, Pakistan
Second Identity
My other obsession: the workspace
I spend 10+ hours a day at my desk. After 12 years, I've become as obsessive about my physical setup as the interfaces I design. When I upgraded my monitor for colour accuracy, I documented every decision. When I switched keyboards for ergonomics, I wrote about carpal tunnel prevention for designers.
That documentation became a second identity: Workspace Intelligence Editor. I review ergonomic gear — standing desks, monitors, keyboards, lighting, chairs — through a designer's lens. Not a tech reviewer's perspective. A UX engineer's perspective.
Online Presence
Find me across the internet
All profile links — verified and active. This is how Google confirms I'm a real person.
Contact
Get in touch
I respond to all enquiries within 24 hours.
Send a message →Lahore, Pakistan (UTC+5) · Response time: within 24 hours